identity marks

Pictorial Logo:

1. A visual image that represents the client without depicting the client’s
   actual name.

Abstract logo: An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business.

Wordmark Logo: These logos consist of a typeface which is chosen for its  style   or is manipulated to convey the identity of a business. Even without being styled or manipulated, fonts tend to give off their own impressions. 

Letter mark: Letter mark logos are very similar to wordmark logos in that they are created using typefaces; however, there is a greater focus on just using first letter , initials , or an abbreviation of a company’s name to convey their brand identity.

Combination Marks:Logos that integrate both a  symbol       and  text (word marks) are known as combination mark logos. 

Elbems: They are similar to combination marks because they both include a symbol and text; however, unlike combination marks, emblem style logos are more integrated and      enclosed       to appear as one      single       graphic.

Logo System: A logo system is a graphical framework that  adapts to different situations. By shifting and changing, this framework allows brands to connect with customers by pointing to other ideas and issues.